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Dan Petronella, Principal

Dan is a skilled finance executive with extensive finance, accounting, and treasury experience across multiple industries, including having been the CFO of a startup business. 

Corporate Experience

Dan has over 20 years of experience in a number of industries including hospitality, retail, and financial services. He has held various senior finance roles in well-known companies such as the Walt Disney Company, L Brands, Abercrombie & Fitch, American Eagle Outfitters, and PNC Financial Services Group.
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​Selected Achievements


  • *Led cross-functional team to improve business unit profitability by 12 percentage points as a percent of revenue.
  • *Structured international franchise deals and was international CFO.
  • *Maximized value from up to $900 million of global cash and investments.
  • *Designed and implemented corporate risk management policies and controls, including investments, FX risk management, 401(k), and corporate insurance.
  • *Implemented financial systems to increase automation and shorten cycle time.
  • Streamlined banking relationships and improved credit access credit, all while reducing fees by 5-10%.
  • *Negotiated large and complex transactions: Debt and credit facilities, Real estate, Sourcing and factory financing agreement.
  • *Implemented or redesigned Sarbanes Oxley (SOX) processes.

Education and Other Experience

Dan graduated from the University of Pennsylvania in 1987, and graduated with a Master of Business Administration and a Master of Arts in Journalism from The University of Texas at Austin in 1994. In addition to his corporate work experience, he has served on a number of nonprofit boards, including currently serving as Treasurer on the board of Columbus-based Glass Axis. 

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